The Canadian health care system is undergoing a fundamental shift in the manner by which its services are delivered. The health care system of the 21^st century will be one of publicly funded, privately run organizations. Furthermore, delivery centers will be streamlined into areas of specialization to take advantage of economies of scale. Gone are the days of large government run hospitals. That being said, HBO₂ Therapy Clinics Inc.' stand poised to capture a piece of this $90 billion per year market with its privately owned, accredited clinics, specializing in hyperbaric oxygen therapy.

Hyperbaric oxygen (HBO) therapy is a medical treatment that is used to treat a number of' illnesses. During HBO treatment, the patient inhales 100% oxygen while positioned in a chamber in which the surrounding pressure is slowly increased to two or three times normal air pressure at sea level. The elevated pressure level in the chamber increases the amount of oxygen absorbed by the blood and carried to body tissue. The additional amount of oxygen enhances the body's ability to repair tissue damage. HBO therapy has been medically proven to successfully treat a number of ailments with its primary markets being patients with chronic conditions such as diabetic open wounds, osteoradionecrosis carbon monoxide toxicity and osteomyelitis.

The market for HBO therapy is demographically driven that is, older populations tend to have greater demand for hyperbaric therapy. As such, expansion of the HBO₂ clinic will be based on a demographic analysis both in terms of age and ailment prevalence. Having such a specific market also means that HB02 can target its marketing program with highly effective results. Media advertising in local newspapers and health magazines in conjunction with interviews on talk radio all help to educate the public and make them aware of the HBO₂ clinic in their area. Being a private clinic means that a much more proactive approach to attracting patients must be taken as simply relying on physician referrals is not always profitable.

With the ageing Canadian population the demand for health services are straining health authorities budgets. HBO therapy is not only a more effective manner of treatment for patients but also represents a health care cost saving to the government. Few investment opportunities, if any, can offer similar growth potential in such a new and dynamic market, as can HBO₂ Therapy Clinics